August 30, 2024 / Fundraising / Kelly Cristaldi

Converting Volunteers into Valuable Donors

Engaging volunteers to transition into lifelong donors is a challenge for any nonprofit seeking long-term, sustainable support. Golden founder and CEO, Sam Fankuchen, recently shared his thoughts on effective strategies and mechanisms to convert volunteer commitment into long-term financial contributions.

In this article, you’ll learn:

Why organizations are seeing a decline in contributions
How we can look to the future for a feasible solution – no matter the size of your organization
The importance of dismantling silos between departments
Strategies to convert volunteers into lifelong donors of your cause

You can read his full article on Engage Journal, Ahead of the Curve, here.

Kelly Cristaldi

Kelly Cristaldi joined Golden in 2024 and serves as the company’s Sr. Partner and Product Marketing Manager. In that role, she helps oversee the marketing strategy, execution, and is responsible for actively promoting Golden’s suite of products and demonstrating its position as a nonprofit industry leader.

In the first five years of her career, Kelly worked within the animal welfare sector with both PetHelpers, the first no kill shelter in South Carolina and Dorchester Paws. During her time at Dorchester Paws, she was part of the leadership to convert the county shelter into a no-kill facility.

During her time at both nonprofits, she specialized in marketing fundraising with a focus on major donors and corporate sponsorship. She also served as the voice of both shelters, frequently appearing on local television and radio programs promoting advocacy for animals in the area.