In a May 1, 2025, Forbes article titled “How Corporate Activism Has Changed During Trump’s Second Term,” senior contributor Edward Segal examines the significant shift in corporate activism since President Donald Trump’s return to office. The piece notes that many companies are retreating from public commitments to diversity, equity, inclusion (DEI), and environmental sustainability, influenced by political pressures, executive orders, and shareholder concern.
Amid this changing landscape, Golden’s CEO and founder, Sam Fankuchen, is featured for highlighting a new approach to corporate activism. Fankuchen points to lululemon’s response during the California wildfires as an example of meaningful, community-focused engagement. The company opened its stores to displaced individuals and donated clothing, later emphasizing its ongoing support for local recovery efforts. This approach reflects a broader trend where companies prioritize tangible actions over public statements, integrating activism into core business practices.
Golden pledges free access to 1 million organizations as federal cuts disrupt critical community programs by AmeriCorps programs.
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